Here is another entrepreneur spotlight blog post – this time with Fiona Flintham. Fiona came along to an Expat Expo and contacted me afterwards as she needed fresh and new images in and out of the studio for her website. Below are some images from our shoot as well as an interview about her business in Online Marketing.
Tell me a little about you and your business – and how you got started in this business?
Years ago I studied at University and got a degree in Marketing. Then I spent 15 years working in marketing for large global businesses, including The BBC, Walt Disney and Penguin Publishing.
Despite my long career and many successes, fifteen years of corporate life had left me exhausted and burnt out. I realized I needed a radical change in my life so that I could raise my two young boys with a healthy and happy work life balance.
So, in 2013 I left my corporate job in London, moved to Switzerland and started my amazing adventure as an online entrepreneur.
I knew I had a lot to contribute to smaller online businesses as I’d already helped make a big difference to large companies. But it took me until 2015 to launch fionaflintham.com where I help passionate entrepreneurs get clear on how to find and convert customers online.
What types of customers do you have?
My clients are mainly women who are blogging or running a predominantly online business. They are been doing it for a while and have an existing client base and/or a steady stream of regular website visitors. Whilst they are passionate about their business, they sometimes feel overwhelmed with the complexities of online marketing, and want help getting over the ‘what’ to do, so they can get on with the ‘how ‘ to do it. I help them get over both hurdles and drive results for their business.
What are your professional goals?
My professional goals are closely linked to how I’ve seen large global businesses use the internet. The world we live in is changing so fast and for the first time in history all businesses can interact directly with the customer on a huge scale irrespective of whether they are old or new, big or small. One of the most important trends I’ve seen in digital media is to use online content as a source of competitive advantage of massive scale, quite simply by serving the customer best.
Small companies will flourish when they embrace this. And whilst authenticity and passion are so often inbred into small businesses, having the means to translate that online often isn’t.
By helping results driven online entrepreneurs learn how to be online savvy, I aim to save them time and money next month and next year and achieve results as part of that journey.
How do you find inspiration?
Having worked for dynamic forward thinking brands such as Disney, Grazia and Heat magazines and Penguin publishing, I’m used to looking to ‘innovators’ for inspiration.
Nowadays I listen to a lot of podcasts and closely follow what forward thinking in the US are doing. People like Seth Godin, Pat Flynn, & Ramit Sethi are an inspiration for me. I also gain a lot of ideas and motivation for my business by listening to what my clients are struggling with – they are a daily source of inspiration.
I’m a cyclist and in the mornings I use my home trainer. Then you’ll find me listening to either John Lee-Dumas’s podcast or Mixergy’s start up interviews.
Usually these fuel my imagination, but the light bulb moments always happen afterwards whilst I’m in the shower or stacking the dishwasher.
What’s your productivity secret?
My morning routine.
I’m normally an early riser up by 5.45am.
I believe in exercising mind and body in that order. I’ve spent years trying to figure out how to be laser focused and productive during the hours I have to work on my business. I’ve tried a lot of things but have settled on my early morning mind-body exercise routine.
The idea of rolling out of bed and straight into my running shoes used to turn me cold. But by adding ‘transitional activities’ I now manage to get moving most mornings.
My gentle morning routine of a nice quiet cuppa before the kids wake-up, a few minutes meditation followed by some gentle yoga and then a quick run or cycle really works for me every day. So by the time the rest of the family is having breakfast I’m raring to go.
The downside is that I’m done & finished mentally for the day by about 10pm – I’m not a night owl and still need my 7/8 hours sleep a night.
And when it comes to productivity in my daily tasks – I couldn’t live without asana.com – this is my go-to tool for daily to-do lists and planning in a super organized app.
For what in your life do you feel most grateful?
Obviously family, friends and good health come top of what I am most grateful for.
But if I think more deeply, everything I have accomplished in my life so far has been as a result of my desire to grow and to continue learning.
I feel fire in my belly when I realize how knowledge and education can empower and propel a person or business forwards. I’m grateful that I have still a thirst for learning new things, as it has allowed me to remain relevant and to stay at the top of my game in the online world. This has allowed me to connect with so many passionate women, who share a desire to keep learning in order to grow and achieve fulfillment in their business lives.
As Dr Seuss cleverly said ‘The more that you read, the more things you will know. The more that you learn, the more places you’ll go’.
What’s your favourite quote?
My favourite quote is really a mindset one and I’ve been referring to it for years.
I tell this a lot to my children as well because I hear them say all the time:
‘Mummy I caaaaan’t. (in that oh so whiney voice us mums know so well!)
Of course it’s simply not true a lot of the time, and I want them to grow up believing they can do anything they put their minds to:
“Whether you think you can, or you think you can’t–you’re right.” Henry Ford